BeToken Transforms an 18-Year Business Into a Web3 Asset
In a market crowded with speculative crypto launches, BeToken stands apart by anchoring its value in a proven business model. Built on the operational backbone of Beself Brands—a European retail and e-commerce group with 18 years of history—the project bridges tokenization and real-world commerce.
Unlike most blockchain ventures that start from scratch, BeToken leverages Beself's existing infrastructure: a network of brands serving hundreds of thousands of customers and generating multi-million-dollar revenues. This isn’t hypothetical utility; it’s tokenization as a natural extension of a profitable enterprise.
The initiative signals a maturation of crypto’s promise—moving beyond theoretical use cases to tangible economic integration. For investors, it offers rare exposure to a digital asset directly tied to established consumer demand.
